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Project Store was born in October 2019 in the heart of Pescara as one of the first Multibrand projects launched in Italy by the PVH group for the brands Tommy Jeans and Calvin Klein Jeans.
A few months later Project doubles opening the new Desigual store.
Project is not only a simple brand container, but a dynamic space able to combine fashion and creativity inside, turning into a display concept that gives the customer an experience different from the traditional store.
During the year, inside our spaces, installations and initiatives linked to the //EVENT project are programmed, aimed at enhancing the initiatives of artists, creatives and enhancing the historical archives of the fashion world of the last decades.
The most brave act is to continue to think independently. Out loud. (Coco Chanel)
